ZIP Code-Level Marketing: How Dealers Can Deliver Precision Ads to Customers

In 1963, concerned with the overwhelming volume of post-WWII mail it was delivering, the US Postal Service (USPS) created a five-digit identifier as part of its Zone Improvement Plan—now known as the “ZIP code.” The ZIP code succeeded in making mail delivery more accurate and efficient, but it also increased efficiency for goods and services …

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