Month: January 2020

The 80/20 Principle Can Transform Your Dealership (and Change Your Life, If You Let It)

Baseball is 90% mental and the other half is physical. —Yogi Berra There’s a lot to unpack in that famous quote from Yogi Berra, the New York Yankees manager as legendary for his “Yogisms” as he was for his coaching. While Berra’s math doesn’t add up, his idea does: Seemingly small things can have an …

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5 Ways to Compete for Car Buyers… Without Competing on Price

Most car buyers choose a vehicle based on more than just price. Customer service, financing options, and resale value all play a role in their final decision. Dealers know this. They see it every day. But when it comes to competing for customers, most dealers default to their go-to strategy: lowering their prices. Dealership price …

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ZIP Code-Level Marketing: How Dealers Can Deliver Precision Ads to Customers

In 1963, concerned with the overwhelming volume of post-WWII mail it was delivering, the US Postal Service (USPS) created a five-digit identifier as part of its Zone Improvement Plan—now known as the “ZIP code.” The ZIP code succeeded in making mail delivery more accurate and efficient, but it also increased efficiency for goods and services …

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