5 Dealership Marketing Trends for 2020
Dealership marketing has changed drastically. Twenty-five years ago, dealership bought print ads, tv commercials, billboards, and classifieds listings. Kelley Blue Book was still a print-only pricing guide, and customers would visit numerous dealerships to find the best deal. Fast-forward to today. Customers spend 63% of their car-shopping time on the Internet and visit just two …
