Every year, dozens of automotive companies and research firms publish national market reports. These reports identify large, long-term trends, but their usefulness only goes so far. What they fail to provide is insight into your local market, which is just as important – if not more – than national trends. Local markets may act very differently than …
Do you ever get the feeling that third party lead providers are only in it for themselves? That instead of helping you get more leads, they steal your customers and your money like a bunch of lead pirates? If so, you’re not alone. Tens of thousands of auto dealers swearing off third party sites and …
LotLinx vs. AdCue: Comparing Advertising Tools for Dealerships Read More »
Updated July 30, 2020 In the increasingly competitive car dealership industry, brand loyalty is more important than ever. It’s also harder than ever to build. Cutting through the noise requires clarity of message and focus on the customer experience. For dealerships, brand loyalty starts with their website. OEMs are clamping down on individuality in their …
It’s been a harsh winter for US auto sales. Some analysts are blaming the record cold weather in February, while others point to more traditional economic factors. Either way, February marked the beginning of the long-expected slow down of the US car market. February 2019 US Car Sales You know it’s a bad month when …
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