Month: March 2019

6 Metrics to Dominate Your Local Car Market

Every year, dozens of automotive companies and research firms publish national market reports. These reports identify large, long-term trends, but their usefulness only goes so far. What they fail to provide is insight into your local market, which is just as important – if not more – than national trends. Local markets may act very differently than …

6 Metrics to Dominate Your Local Car Market Read More »

3 Tips for Building a Better Dealer Website

Updated July 30, 2020 In the increasingly competitive car dealership industry, brand loyalty is more important than ever. It’s also harder than ever to build. Cutting through the noise requires clarity of message and focus on the customer experience. For dealerships, brand loyalty starts with their website. OEMs are clamping down on individuality in their …

3 Tips for Building a Better Dealer Website Read More »

Auto Sales Outlook, March 2019: Winter Weather and High Interest Rates Put a Freeze on Car Sales

It’s been a harsh winter for US auto sales. Some analysts are blaming the record cold weather in February, while others point to more traditional economic factors. Either way, February marked the beginning of the long-expected slow down of the US car market. February 2019 US Car Sales You know it’s a bad month when …

Auto Sales Outlook, March 2019: Winter Weather and High Interest Rates Put a Freeze on Car Sales Read More »